Before the rise of highly processed industrial seed oils (i.e., canola, sunflower, cottonseed), grass-fed tallow reigned supreme in kitchens and restaurants. It was sidelined as cheaper alternatives took over, but with a massive hit to quality and nutrition. Derived from cows that digest nutrient-rich grass, tallow is not just delicious and sustainable; it's packed with vitamins like A, D, E, and K2, and compounds vital for skin health, anti-inflammation, and immune function.\n

\nWe're championing the return of this superior ingredient for your health.","title":"What is beef tallow?"},{"__typename":"PersonalizationsMicrositeSectionsAccordionItem","description":"Organic honey is the only added sugar in our bar. There are ZERO artificial, refined, or processed sugars in the Jacob bar. Although it is a healthier, more natural option, honey is still considered an \"added sugar\" to the FDA.","title":"What is the added sugar?"},{"__typename":"PersonalizationsMicrositeSectionsAccordionItem","description":"We use real, pure flavor powders and extracts for our bars. There are ZERO artificial or \"natural\" flavors.\n

\nVanilla Chip: organic vanilla extract and vanilla powder.\n

\nChocolate Chip: organic chocolate extract and organic cacao powder.\n

\nMixed Berry: organic freeze dried strawberries, organic dried blueberries, and organic vanilla extract.","title":"How are the bars flavored?"},{"__typename":"PersonalizationsMicrositeSectionsAccordionItem","description":"Grass-fed means the cows eat their natural diet of grass. The alternative (and most commonly used) is grain-fed, meaning the cow was likely grown in a feedlot eating grain and soy (not their natural diet).\n

\nA cow foraging outdoors on pasture means a healthier cow, healthier environment, and healthier product. It's the cow's version of eating fresh and staying fit.\n

\nThis is why we use grass-fed beef tallow, whey protein, and collagen!","title":"What does grass-fed mean?"},{"__typename":"PersonalizationsMicrositeSectionsAccordionItem","description":"It's a smooth ride of rich (and real) flavors with some natural sweetness from the honey and dates. The texture is soft, easy-to-chew, and melt-in-your-mouth goodness. No weird aftertaste, just pure deliciousness from start to finish.","title":"What does it taste like?"},{"__typename":"PersonalizationsMicrositeSectionsAccordionItem","description":"Organic means foods are grown without synthetic pesticides or GMOs. It's about keeping things real and clean. Plus, organic practices support healthier soil and ecosystems. So when you choose organic, you're not just nourishing yourself—you're giving a little love to our environment too.","title":"Why is organic important?"}],"backgroundImageUrl":null,"backgroundMedia":null},{"__typename":"PersonalizationsMicrositeSectionsFooter","kind":"footer","variation":"default","theme":"base","logoType":"default_logo"},{"__typename":"PersonalizationsMicrositeSectionsHeader","kind":"header","variation":"default","theme":"base","logoType":"alt_logo"},{"__typename":"PersonalizationsMicrositeSectionsImage","kind":"image","variation":"default","title":null,"subtitle":null,"cobrandedHeadline":null,"ctaButton":null,"theme":"base","imageUrl":"https://res.cloudinary.com/da2a4i71k/image/upload/v1689299460/public/microsites/d0l3jmj3t7ch1tfw4qmr.png","media":{"mediaId":"98d36130-3d43-466d-9c72-5ead21067000","mediaProvider":"cloudflare","mediaType":"image"},"mobileImageUrl":"https://res.cloudinary.com/da2a4i71k/image/upload/v1689299460/public/microsites/d0l3jmj3t7ch1tfw4qmr.png","mobileMedia":null,"backgroundImageUrl":null,"backgroundMedia":null},{"__typename":"PersonalizationsMicrositeSectionsMarquee","kind":"marquee","variation":"cobranded","marqueeItems":[],"theme":"primary","leftLabel":"{{sf_shop_name}}","rightLabel":"{{sf_first_name}} {{sf_last_name}}"},{"__typename":"PersonalizationsMicrositeSectionsMediaWithText","kind":"media_with_text","variation":"side_by_side","title":"Honesty is our default","subtitle":null,"cobrandedHeadline":fal

The World's Cleanest Protein Bar.

The World's Cleanest Protein Bar.

Most protein bars are loaded with garbage you don't want in your body, so we created a truly clean and tasty option.